The 30-second answer
- Three houses own many brands. Sheela Foam owns Sleepwell and Kurlon. Duroflex owns Sleepyhead. Nilkamal owns Nilkamal Sleep.
- Most mattresses sold in India are unbranded. Branded players hold only about 30% of the market (2024 estimate).
- Trials split the market. Online-first brands give about 100 nights. Most shop-first brands give none.
- A warranty is not a comfort guarantee. Every brand covers defects only, and pays pro-rata after year one.
- Certification claims are thinner than the ads suggest. Only a few brands' claims check out against the certifiers' own records.
This page covers the companies. If you want to know which mattress to buy, start with our scored picks or answer ten questions in the mattress finder.
The market behind the brands
The numbers below come from Sheela Foam's September 2025 investor presentation, which cites the research firm Redseer. They are industry estimates from a listed company's filing — the most citable source this market has.
- Size: the modern mattress market was worth about ₹14,500–16,000 crore in 2024.
- Branded share: about 30% in 2024, up from about 20% in 2019. The rest is local, unbranded cotton and foam.
- Price bands: 72% of the market sells under ₹8,000. Only 8% sells above ₹20,000.
- Growth: projected to roughly double to ₹27,000–30,000 crore by 2030.
Wakefit's IPO prospectus names the three largest branded players by FY24 revenue: Sheela Foam, Duroflex and Wakefit. The industry body is the Indian Sleep Products Federation (ISPF), whose members include Sheela Foam, Duroflex, Wakefit, Centuary, Nilkamal and Godrej Interio.
Why this matters to a buyer: the branded third of the market is where trials, warranties and certifications exist at all. The unbranded two-thirds runs on price alone.
Who owns which brand
The brand on the label is often not the company behind it. This table is the map. All of it comes from exchange filings and the companies' own pages.
| Brand | Owned / run by | Status |
|---|---|---|
| Sleepwell | Sheela Foam Ltd | Listed (NSE: SFL, BSE: 540203) |
| Kurlon | Sheela Foam Ltd (94.66% stake) | Acquired 2023 |
| Duroflex + Sleepyhead | Duroflex Ltd (founding family + investors) | Private; IPO papers filed Oct 2025 |
| Wakefit | Wakefit Innovations Ltd | Listed Dec 2025 (BSE/NSE) |
| Nilkamal Sleep | Nilkamal Ltd | Parent listed since 1991 |
| The Sleep Company | Comfort Grid Technologies Pvt Ltd | Private; Premji Invest backed |
| King Koil (India) | Real Innerspring Technologies Pvt Ltd | Licensee of the US brand |
| Emma | Emma Sleep India Pvt Ltd, a subsidiary of Emma (Germany) | German parent 50.1% owned by the Haniel group |
| Livpure Sleep | Livpure Smart Homes Pvt Ltd (SAR Group) | Private group |
| Centuary | Centuary Fibre Plates Pvt Ltd (Malani family) | Private |
| Springfit | Varahamurti Flexirub Industries Pvt Ltd | Private |
| Peps | Peps Industries Pvt Ltd | Private; Restonic (USA) licence |
| SleepyCat, Flo, Sunday, Springtek | Independent private companies | Private |
The deal that reshaped the market: in 2023, Sheela Foam bought 94.66% of Kurlon at a ₹2,150 crore valuation, per its own exchange press release. So the maker of Sleepwell now also owns the company that invented the Indian coir mattress. The company said the combined group holds about 21% of the modern mattress market.
Two more shifts since: Wakefit listed on the stock exchanges in December 2025 after a ₹1,289 crore IPO. Duroflex filed its own IPO papers in October 2025. Three of the four biggest mattress companies are now public or heading there — which means their claims sit in regulated filings, not just ads.
The legacy manufacturers
These companies built the branded market through dealers and showrooms, decades before anyone sold a mattress in a box. Most still sell mainly through shops — which is why most of them offer no home trial.
Sleepwell (Sheela Foam, since 1971)
Founded in Sahibabad by Sheela Gautam; the Sleepwell brand launched in 1994. The company calls itself India's largest PU foam maker and claims about 30% of the mattress market.
- Known for: foam mattresses at every price, and India's widest retail network — 5,500+ exclusive outlets, the company says.
- Ranges: Nexa, Fitrest, Pro Spinetech and Ortho lines, with its Neem Fresche anti-microbial treatment.
- Trial: 100 days — but only for purchases on mysleepwell.com, not through dealers.
- Warranty: 1–25 years by model; full replacement in year one, pro-rata after.
In our reviews: we place the Sleepwell Ortho Pro Spring fifth of six. It scores 5.5 — plush rather than orthopedic.
Kurlon (since 1962)
Started as Karnataka Coir Productions and launched India's rubberized coir mattress in 1965. Now 94.66% owned by Sheela Foam — kurlon.com today says "Manufactured and Marketed by Sheela Foam Limited".
- Known for: coir. Sheela Foam's filing calls it the market leader in rubberized coir mattresses.
- Scale: 10 plants across 6 states; the brand claims 10 million+ families served.
- Trial: 100 nights, only on kurlon.com purchases.
- Warranty: 2–12 years by model, registration required.
In our reviews: no Kurlon mattress yet. Our main roundup ranks the models we have checked.
Duroflex (since 1963) and Sleepyhead
Duroflex was born in Alappuzha, Kerala. It is now Bangalore-run, with seven factories and over 3,900 mattress SKUs, per its IPO prospectus. Its online brand Sleepyhead (2017) brought roll-packed mattresses to India, the filing says.
- Known for: the strongest certification position of any legacy brand — see the certification table below.
- Ranges: Duropedic (5-zone support), Natural Living latex, Energise, LiveIn; branded foam sold as Durofoam.
- Reach: 73 own stores and 5,576 dealer stores across 280+ cities (prospectus, mid-2025).
- Trial: 100 days, advertised on its Airboost models. Warranty: 1–10 years.
In our reviews: the Sleepyhead Original BodyIQ takes our best-trial spot among memory foam beds.
Centuary (since 1988)
Hyderabad's Malani family business, started in rubberized coir. The company says it is India's second-largest coir maker and its largest exporter of mattresses and components.
- Known for: coir and mid-market foam; makes coir, foam and springs in-house.
- Reach: available in 5,000+ stores, the company says, plus its own web store.
- Trial: none stated. Warranty: 1–10 years, carry-in, with a ₹300–600 home-inspection fee.
In our reviews: the Centuary Sleepables Ortho places fourth of six. It favours comfort over support.
Springfit (Varahamurti Flexirub)
A Ghaziabad-based spring specialist with four plants (Haridwar, Meerut, Coimbatore, Halol). Its foam maker appears in CertiPUR-US's own supplier directory — rare proof for an Indian brand.
- Known for: spring systems and hotel supply; luxury positioning.
- Trial: none — returns only for manufacturing defects, within 10 days, no refunds.
- Warranty: 4–25 years by model, pro-rata after year one.
In our reviews: no Springfit model yet. Our pocket-spring roundup ranks six beds we have checked.
Peps (since 2005)
Founded in Coimbatore by three industry veterans. The company calls itself India's largest-selling spring mattress brand and holds a 30-year licence from Restonic (USA).
- Known for: spring mattresses; the Restonic American Comfort line.
- Reach: 6,000 retail partners and 150 "Great Sleep Store" centres, the company says.
- Trial: none stated. Warranty: 6–10 years; needs the invoice, a stamped card and the MRP sticker.
In our reviews: we have not reviewed a Peps mattress. See our pocket-spring roundup for the spring beds we rank.
King Koil India (licence since 2013)
The 1898 American brand, made and sold in India by Real Innerspring Technologies of Noida under licence. Premium springs, sold through showrooms — its site has no checkout at all.
- Known for: luxury spring mattresses and hotel beds; claims 600+ showrooms.
- Trial: none. Its own terms say the warranty "is not a satisfaction guarantee, a comfort guarantee".
- Warranty: varies by product; e-warranty registration is mandatory, and buying from unauthorised sellers voids it.
In our reviews: none — King Koil sells through showrooms only. Our pocket-spring roundup covers spring beds you can buy online.
Nilkamal Sleep (formerly Doctor Dreams)
The mattress arm of furniture major Nilkamal Ltd, which has made mattresses since 2012 and runs two dedicated plants. Its online brand Doctor Dreams (2021) has been renamed Nilkamal Sleep.
- Known for: value foam and spring mattresses backed by a 20,000-dealer parent network.
- Trial: 30 nights on selected mattresses, one return per household per year.
- Warranty: "up to 20 years" headline; about 10 years on most models.
In our reviews: no Nilkamal model yet. Our mattress finder can match you to a budget foam or spring bed.
The online-first brands
These brands started on the internet, ship mattresses in a box, and compete on long home trials instead of showrooms. All of them sell on Amazon and Flipkart as well as their own sites.
Wakefit (since 2016)
Founded in Bangalore by Ankit Garg and Chaitanya Ramalingegowda; listed on the stock exchanges in December 2025. Its prospectus discloses five factories and FY24 revenue of ₹986 crore — one of the top three branded players.
- Known for: value pricing from its own factories; now also grid and spring ranges.
- Ranges: ShapeSense memory foam, ErgoTech EcoLatex, XpertGRID, Elevate pocket spring.
- Trial: 100 nights. Warranty: 7–12 years — but it covers only the foam core, and roll-up budget mattresses carry no warranty.
In our reviews: the Wakefit ShapeSense Ortho is our best-value memory foam pick, scoring 7.5.
The Sleep Company (since 2019)
Mumbai-based, founded by Priyanka Salot and Harshil Salot, backed by Premji Invest. Everything is built on SmartGRID — a rubber-like polymer grid the company describes as "not memory foam, latex or spring".
- Known for: the grid material, premium pricing, and fast store expansion (100+ stores by its own count).
- Trial: 100 nights — but refunds only for purchases from its own site or its official Amazon listings.
- Warranty: 10 years. Note: no third-party certification is named anywhere on its pages.
In our reviews: no SmartGRID model yet. Our main roundup covers our foam, latex and spring picks.
SleepyCat (since 2017)
Founded by Kabir Siddiq; says it introduced India to mattresses-in-a-box (Duroflex's filing claims the same for Sleepyhead — take both as marketing). Small offline footprint: 23 stores in 9 cities, by its own count.
- Known for: simple range — Original, Hybrid Latex, and Ultima models.
- Certification: its Ultima Natural Latex page claims GOLS-certified latex — the only named certification on its site.
- Trial: 100 nights. Warranty: 10 years. Report delivery damage within 72 hours, with photos.
In our reviews: the SleepyCat Original Ortho is our top-scoring mattress at 7.7 out of 10.
Flo (since 2018)
A Mumbai company founded by Gaurav Zatakia; makes its own mattresses and sells only online.
- Ranges: Ergo (memory foam), Ortho (firm), Anti-Gravity (latex), Wave and Float (spring).
- Trial: 100 nights, direct purchases only. Warranty: 10 years — void if the mattress stays vacuum-packed over 30 days.
- Note: no third-party certifications are named on its site.
In our reviews: the Flo Ergo is our pick for side sleepers, and our best buy under ₹12,000.
Sunday (since 2015)
A Bengaluru premium-latex specialist with just three mattresses. Its all-latex flagship uses what it describes as LGA-certified Belgian latex.
- Known for: imported latex and a hotel following, by its own account.
- Trial: 100 nights with full refund — and unusually, custom sizes keep the trial and warranty.
- Warranty: 10 years on all current mattresses.
In our reviews: no Sunday model yet. Our latex roundup ranks five natural-latex beds.
Livpure Sleep (SAR Group)
The mattress line of the group behind Livpure water purifiers and Livguard batteries, made at its Manesar plant. The old livpuresleep.com site now redirects into livpure.com.
- Known for: value foam mattresses (Ortho, Duos reversible, Regal flagship).
- Trial: its product pages currently state a 10-night trial — much shorter than the 100 nights it once advertised. Check before you buy.
- Warranty: 10 years on the flagship; a paid extended warranty is sold separately.
In our reviews: the Livpure Smart Ortho CURVX places fifth of seven, scoring 5.9.
Springtek (since 2010)
Bareilly-based Ashoka Foam's online brand; says it has served over 2 million customers across Amazon, Flipkart and its own site.
- Known for: affordable spring and latex hybrids (Dreamer, Euro Top, Wavemax).
- Trial: 101 nights — but only for 4-to-8-inch mattresses bought on its website.
- Warranty: up to 20 years on one model; 4–10 years on most.
In our reviews: the Springtek Supernova Hybrid Latex is our best overall latex pick.
Emma (in India since 2023)
Emma is the German bed-in-a-box brand, started in Frankfurt in 2015. It sells here through its own Indian company, not through a licence. That is what separates it from King Koil. The mattresses are made in Haryana, at the Sonipat plant named in Emma's own site footer.
- Owner: the German holding company Haniel bought 50.1% in 2020. Each founder kept 24.95%.
- Ranges: Black, Original, Hybrid, Performance and Eden, plus pillows and a protector.
- Certification: its product pages name OEKO-TEX Standard 100 for the cover and CertiPUR-US for the foam.
- Trial: 100 nights on its authorised online platforms. One return per address, and no custom sizes.
- Warranty: 15 years from delivery. Its terms set out no pro-rata scale, which is rare here.
- Stores: nine experience centres, its retail lead told Entrepreneur India in March 2026.
One line to read twice. Emma's own returns FAQ says only mattresses bought on its official Indian website carry the 15-year warranty. It also sells on Amazon and Flipkart. Ask first if you plan to buy there.
In our reviews: no Emma model yet. Our memory-foam roundup ranks seven foam beds we have checked.
All 16 brands side by side
One row per brand. "Since" is when the company or brand started in India. Trials and warranties are the official policies on each brand's site as of August 2026 — always re-check before buying, because they change.
| Brand | Since | Ownership | Home trial | Longest warranty |
|---|---|---|---|---|
| Sleepwell | 1971 | Listed (Sheela Foam) | 100 days, own site only | 25 yrs |
| Kurlon | 1962 | Sheela Foam | 100 nights, own site only | 12 yrs |
| Duroflex | 1963 | Private, IPO filed | 100 days (Airboost) | 10 yrs |
| Centuary | 1988 | Private (family) | None stated | 10 yrs |
| Springfit | 1980s* | Private | None | 25 yrs |
| Peps | 2005 | Private | None stated | 10 yrs |
| King Koil India | 2013 | Private licensee | None | By model |
| Nilkamal Sleep | 2012 | Listed (Nilkamal) | 30 nights, select models | 20 yrs* |
| Wakefit | 2016 | Listed (Dec 2025) | 100 nights | 12 yrs |
| The Sleep Company | 2019 | Private (VC-backed) | 100 nights | 10 yrs |
| SleepyCat | 2017 | Private (VC-backed) | 100 nights | 10 yrs |
| Flo | 2018 | Private | 100 nights | 10 yrs |
| Sunday | 2015 | Private | 100 nights | 10 yrs |
| Livpure Sleep | ~2018 | SAR Group | 10 nights (current) | 10 yrs |
| Springtek | 2010 | Private | 101 nights, 4–8" only | 20 yrs* |
| Emma | 2023* | German parent (Haniel) | 100 nights, own site | 15 yrs |
* Springfit's company claims a 1980s heritage; its current legal entity dates to 2003. Nilkamal's and Springtek's headline warranty numbers apply to one model or range, not the whole catalogue. Emma's date is its India launch — the German brand started in 2015.
Trials and warranties: what the fine print really says
We read every brand's trial and warranty terms. The patterns repeat, and they matter more than the headline number.
- Trials are channel-locked. Sleepwell's and Kurlon's trials only cover their own websites — not the thousands of dealers where most people buy.
- Marketplace purchases can void things. King Koil voids its warranty for unauthorised sellers. The Sleep Company refunds trials only from its site or official Amazon listings. Buy from the brand's official storefront.
- Emma's warranty is website-only. Its returns FAQ covers only mattresses bought on its official Indian site — yet it also sells on Amazon and Flipkart.
- "10-year warranty" means defects, not comfort. Every policy we read excludes softening and covers sagging only past a depth — about 1 inch at online brands, as little as 20 mm at legacy ones.
- Year one is the real warranty. Nearly every brand replaces free only in year one, then pays a shrinking pro-rata share. Emma is the exception: its terms name no pro-rata scale.
- Small print bites: Flo voids its warranty if the box sits unopened 30 days. SleepyCat wants damage reported in 72 hours. Wakefit's budget roll-ups carry no warranty at all.
What each of these terms should mean for your shortlist — and how to weigh a trial against a warranty — is covered in the mattress buying guide.
Certification claims, checked
Mattress marketing loves certificates. So we checked which brands actually name one on their official pages — and where an outside record backs it up. What each label tests (and what it does not) is explained in the buying guide; the short version: CertiPUR-US covers the foam, GOLS covers latex, OEKO-TEX covers fabric, and ISO 9001 covers only the factory's paperwork.
| Certification | Who claims it — and the evidence |
|---|---|
| CertiPUR-US | Duroflex (stated in its IPO filing); Springfit (in the certifier's own directory); Centuary (its export page); Emma (its product pages only) |
| OEKO-TEX Standard 100 | Emma, for its mattress covers (product pages). No other brand here names it. |
| GOLS (organic latex) | Duroflex's Natural Living range (IPO filing); SleepyCat's Ultima Natural Latex (product page) |
| ISI / BIS marks | Centuary claims ISI on its products. India has BIS standards for foam and coir, but no rule makes them mandatory for mattresses. |
| ISO 9001 (factory QMS) | Centuary, Kurlon, Springfit, Wakefit ("ISO certified", standard unspecified) |
| None named | The Sleep Company, Flo, Livpure, King Koil, Peps, Nilkamal Sleep |
Two honest takeaways. First, a missing certificate does not make a mattress unsafe — most Indian brands simply never pursue third-party testing. Second, treat "ISO certified" as a factory-process claim, not a product claim. If a chemical-safety label matters to you, the shortlist is genuinely short: Duroflex, Springfit and (for latex) SleepyCat are the claims we could trace to a filing or a certifier's record. Emma names both CertiPUR-US and OEKO-TEX, but only on its own product pages — we could not find it in the certifier's public directory.
Frequently Asked Questions
Is Kurlon owned by Sleepwell?
Yes, effectively. Sheela Foam — the company behind Sleepwell — bought 94.66% of Kurlon in 2023 at a ₹2,150 crore valuation, per its own stock-exchange release. Kurlon still sells as a separate brand.
Which mattress brands are actually Indian?
Most of them: Sleepwell, Kurlon, Duroflex, Wakefit, Centuary, Peps, Springfit and the online-first brands are Indian companies. King Koil is an American brand made in India under licence, and Peps licenses the US Restonic line. Emma is German, and sells here through its own Indian subsidiary.
Which brands give a 100-night home trial?
As of August 2026, on their own websites:
- 100 nights or more: Wakefit, The Sleep Company, SleepyCat, Flo, Sunday, Emma, Springtek (101), Kurlon.
- 100 days: Sleepwell, Duroflex (Airboost models).
- Shorter: Nilkamal Sleep 30 nights; Livpure currently 10 nights.
- None: Centuary, Springfit, Peps, King Koil.
Most trials apply only to the brand's own website, in standard sizes.
Which mattress companies are listed on the stock market?
Sheela Foam (Sleepwell and Kurlon) and Wakefit are listed on the NSE and BSE, and Nilkamal Sleep's parent Nilkamal Ltd has been listed since 1991. Duroflex filed IPO papers in October 2025.
Which brands have CertiPUR-US certified foam?
The claims we could trace: Duroflex states it in its IPO filing, Springfit's foam maker appears in CertiPUR-US's own supplier directory, and Centuary claims it on its export page. Emma names it on its product pages, but we could not confirm that in the certifier's directory. No Indian online-first brand names CertiPUR-US at all.
Is Emma a German or an Indian brand?
Both, in a way. Emma is a German company, started in Frankfurt in 2015. The German industrial group Haniel bought 50.1% of it in 2020, and the two founders kept 24.95% each.
In India it trades as Emma Sleep India Private Limited, based in Hyderabad — a subsidiary, not a licensee. The mattresses are made in India, at a Sonipat plant in Haryana named in Emma's own site footer.
How long is the Emma mattress warranty in India?
Emma's terms give 15 years from delivery. It covers cracks, dings, foam damage and zipper faults, and is settled by repair or replacement. Unlike almost every Indian brand, the terms set out no pro-rata scale. But they also say only mattresses bought on Emma's official Indian website are covered — check this before buying elsewhere.
Is ISI certification mandatory for mattresses in India?
No. BIS standards exist for mattress materials — IS 7933 for PU foam, IS 8391 for rubberized coir, IS 13489 for finished mattresses — but we found no order making certification compulsory for consumer mattresses. An ISI mark is a plus, not a legal requirement.
Sleepwell, Kurlon, Duroflex or Wakefit — which is biggest?
By revenue, Sheela Foam leads: it claims about 30% of the market with Kurlon included. Wakefit's prospectus places Duroflex and Wakefit next among branded players. Biggest is not the same as best for you — that depends on the mattress, so see our scored reviews.
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